Around the cities of New York and Los Angeles, mysterious billboards poking fun at streaming giant Netflixhave been appearing. With nothing more than large black font that reads “Netflix Is a Joke” on a monochromatic backdrop, many people have been left confused by what it means. Could it be a slam from rivalries Hulu or Amazon?
Turns out it was a stunt put on by Netflix itself, though earlier the company’s official Twitter account posted a picture of the mysterious billboards with a number of question marks in the caption. According to recent reports, the billboards were in fact put on by Netflix as a viral ploy to increase exposure for its bevy of comedy content featuring A-list comedians Chris Rock, Dave Chappelle, Amy Schumer, Louis C.K., Sarah Silverman, Tracy Morgan, and a new special from Jerry Seinfeld.
The “Netflix Is a Joke” campaign is expected to expand in the upcoming days with additional video content from the aforementioned comedians.