I feel that it’s time for some more opinion sharing.
Recently I have noticed many rappers such as Lil Yachty and XXXtenacion and all other kinds of trap rappers blowing up for their “banger”, “head banging” hits. There’s a very particular reason these songs are so catchy and hit so hard. Thanks to producers such as metro boom in, south side, and of course myself :), rappers across the US are taking advantage and coming out with hit after hit.
I was interested in what young aspiring artists in the Midwest have to say about the subject. So I interviewed one.
For this blog, I didn’t have the opportunity to interview anyone famous because no one knows who I am and to be honest nobody really cares who I am right now. So, I interviewed my friend. He’s a producer too.
Mike Koeplin: a wavy trap artist from west of Chicago
What are your thoughts on the music industry right now? Hip hop in particular?
The music industry is booming! Since the creation of streaming services like Soundcloud and Spotify, in combination with the ability to easily promote music online, more and more artists have been blowing up. It’s great that everyone and anyone has the ability to create, share, collaborate, and inspire. However It’s also made it easier and easier for lack of a better term crappy music to blow up. Especially in the trap scene. This is the new era of rap, the mumble era. Before now, artists had to tell a story with their music. Now it’s all about the bass, snare, hi-hats and synthesizers. If the beat bumps, so do the people. Along with this new era comes a very thin line between the good and the bad. This is evident in recent hits like Ugly’s God’s song “Water”. This track has 91 Million views on Soundcloud and is easily one of the least creative songs I’ve ever heard. On the other hand you have artists like Gucci Mane, 21 savage, Kodak Black, Migos, Young Thug, Pnb Rock, XXXTENTACION, Lil Uzi Vert, and Lil Yachty. All of these artists are fun to listen to, but is their music staying true to the roots of hip-hop? I understand this new craze, but I think it’s a genre of its own, totally separate from that of hip-hop. The newer generations have spoken, they love to turn up. It’s not about making music relatable anymore, it’s about making it bounce. Personally, I don’t care about how many bitches
you’ve fucked, how many drugs you consume, or how much money you’ve acquired, I care about the story behind all of that. A prime example of this is Future, sure he’s categorized in the mumble rap genre, but listen closely and you’ll hear his story. His song “Codeine Crazy” tells a story of drug addiction, with heartfelt lyrics such as “Fuck the fame I’m sipping lean when I’m driving. All this cash and ain’t nowhere to hide it. I’m an addict and I can’t even hide it.” Or his latest hit “Mask Off”, which tells his story from rags to riches and the struggles that go along with both. Other rap, trap, and hip-hop artists using their music to tell stories include 2 Chainz, Travis Scott, GoldLink, The Underachievers, Chance The Rapper, Kendrick Lamar, J Cole, Post Malone, Russ, Drake, and Quavo with his sweet sweet features. Among many others.
The perfect rap, trap, or hip-hop song is hard, but it’s also beautiful. Beautifully tragic, inspiring, or awe telling. The hip-hop and rap scene has stayed true to this concept, but the trap scene has heavily veered off this track and forged one of their own. This lack of storytelling leads to hot songs that will quickly fade away due to their lack of purpose.
What would you say is the easiest way for a striving artist to gain a following?
The easiest way for a starving artist to gain a following is through social media platforms. By using a variety of different platforms like Instagram, Twitter, and Facebook, artists are able to reach more and more listeners. However, artists must stay active, relevant, and persistent when using these platforms. There’s a science to it, it’s not as simple as downloading these platforms and posting links to your music. You have to gain a following. A good way to do this is to start off by being humble. Next, you need to fill your social media feeds with a variety of different content. This can be accomplished by reposting other artists music, sharing music blogs or articles, giving the world an insight into your way of thinking (Since who you are plays a big role in what people think of you and your music), and of course posting and hyping up your music.
If you had any suggestions for young producers trying to make it and have their sound heard, what would it be?
If you want to make it in this industry, you’ve gotta want it more than anything. You’ve gotta block out the people steering you in other directions and focus on the light at the end of the tunnel. It’s important to meld your own sound by taking what you’ve heard, building on it and turning it into something that you’ve dreamed. Be willing to sacrifice things like sleep, money, and unhealthy relationships. Surround yourself with people who believe in the dream just as much as you do. Don’t focus on what you think the people want to hear, put out music that you believe in. If you can do all this, the following will come.
Thank you and I hope that you consider the immense amounts of work these producers are putting in every single day with little to no sleep. Music is a grind, and more and more people are beginning to notice.
A new song named 4 AM by 2 Chains and Travis Scott describes the late night life these artists are living. Listen below! ⬇️
🎵 “4am I’m just getting started!”🎵
Follow my blog for more articles like this, and do me a favor and check out my music MIKE TV MUSIC. I promise it’s actually good and I’m not a twitter scam artist. And if you do end up digging it, share it with a friend 🙂