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Nike Reveals the Air Max 90 Essential in “Tough Red” Color Scheme

  After the release of a “Light Bone” colorway earlier this week, Nike is bringing a new look to the Air Max 90 Essential. Dubbed “Tough Red,” this iteration of the sneaker features a variety of materials, with leather making up most of the shoe’s body and overlays of black suede along the side panels. The sneaker also features hits […]

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Personal Struggles Turned into art with New “Kill Jay Z” Video

  JAY-Z continues to drop new videos for songs off his fourteenth studio album 4:44. After the clip for the Damian Marley-assisted LP cut “BAM” landed on YouTube, Hov once again took to his platform of choice to unveil a new visual for one his latest project’s most talked-about records. Continuing to piece together the puzzle that is the visual side of 4:44, the […]

Read More Personal Struggles Turned into art with New “Kill Jay Z” Video
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Take An Up-Close Look at Kendrick Lamar’s ‘DAMN.’ Show with Travis Scott

Kendrick Lamar has finally hit the sixth stop of his DAMN. Tour at Brooklyn’s Barclays Center. The sold out show packed the 18,103 capacity arena with the TDE rapper’s most loyal fans and the atmosphere was purely electric. D.R.A.M. opened up the showcase while Travis Scott followed next to set the energetic tone for K-Dot. Scott was in full force as spectators jumped […]

Read More Take An Up-Close Look at Kendrick Lamar’s ‘DAMN.’ Show with Travis Scott
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Tyler, the Creator Outgrows His Influences to Make His Most Transformative Album

Tyler, the Creator’s career is built on winking oversharing. The Odd Future universe sprang from a big bang of Tumblr, Twitter, and Formspring accounts to flood the web with original photography, personal revelations, and iterative in-jokes. Tyler was at the forefront of this deluge, aping the language of therapy to explore his every idea in gruesome, charming, and absurd […]

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XXXTentacion Says on Instagram That He’s, ‘Going to Disappear for a Little While’

  On Wednesday night, Worldstar Hip Hop caught a social media post from XXXTentacion that implied he’d be spending some time out of the public eye. “I’m going to disappear for a little while,” the post said. “I love you all.”   #XXXTentacion says he's going to disappear for a little while 👀 @xxxtentacion #WSHH A post […]

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Be the First to Take a Look at Virgil Abloh’s Off-White™ x Nike Air Presto

  It’s to no one’s surprise that Virgil Abloh has been pretty busy as of late. Working on building upon his own Off-White™ line in addition to working alongside Nike has placed focus on the designer’s every move. Recently, Abloh has seeded friends and family with the collaborative Off-White™ x Air Jordan 1 which has stirred up a frenzy in the sneaker community. […]

Read More Be the First to Take a Look at Virgil Abloh’s Off-White™ x Nike Air Presto
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Justin Bieber Banned From China Due To “Bad Behavior”

    China has banned pop idol Justin Bieber from performing on the mainland because of his “bad behavior” on and off the stage. The Beijing Municipal Bureau of Culture said the ban was necessary to “purify” the country’s entertainment industry but suggested it was not permanent, expressing the hope that Bieber might improve his behavior and […]

Read More Justin Bieber Banned From China Due To “Bad Behavior”
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A$AP Twelvyy Reveals Debut Album’s Title and Release Date

  In the run-up to his debut studio album, A$AP Twelvyy is putting in overtime to promote the project. Following his original LP announcement at the beginning of this month, the “Glock Rivers” lyricist has released songs such as the Harry Fraud-produced “Yea Yea Yea (Maps)” and a visual for the album’s lead single, “Strapped.” Continuing to bolster anticipation and excitement […]

Read More A$AP Twelvyy Reveals Debut Album’s Title and Release Date
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Take a Look at the Thrasher Magazine x Vans Collaboration

After images leaked earlier this year, official confirmation of Vans‘s collaboration with the iconic skateboarding bible Thrasher Magazine has now arrived. The capsule collection includes both apparel and footwear, with Thrasher’s iconic flames logo featuring prominently, as well as a reference to Vans’s legendary skater John Cardiel and his 1992 “Skater of the Year” award. The collection sees some of Vans’s most […]

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Jada Pinkett Smith Admits to Sway She Was A Drug Dealer When She Met Tupac

 Actress Jada Pinkett-Smith stopped by Sway In The Morning this humid morning to discuss her forthcoming film with Queen Latifah, Girls Trip, and wound up talking about her relationship with the late Tupac Shakur.   After claiming she had some real “crazy days” over 23 years ago, she eventually went into more detail about her much valued time with the Hip […]

Read More Jada Pinkett Smith Admits to Sway She Was A Drug Dealer When She Met Tupac
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Tyler, the Creator Drops “I Ain’t Got Time,” and says that Kanye and Nicki Minaj Both Declined to Collab on It

Tyler, the Creator‘s new album Scum Fuck Flower Boy will be officially released Friday. Following previous album glimpses “Who Dat Boy,” “911/Mr. Lonely,” and “Boredom,” Tyler has shared another new song. “I Ain’t Got Time,” produced by Tyler, also features vocals from Shane Powers. Take a listen above. The track—which has garnered a lot of attention for its lyrics—premiered today […]

Read More Tyler, the Creator Drops “I Ain’t Got Time,” and says that Kanye and Nicki Minaj Both Declined to Collab on It
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Beyoncé and Jay Z’s Twins’ Supposedly Have Special Connection to Kim K

Sir Carter and Rumi 1 month today. 🙏🏽❤️👨🏽👩🏽👧🏽👶🏾👶🏾 A post shared by Beyoncé (@beyonce) on Jul 13, 2017 at 10:10pm PDT Not that it really matters or anything or that anyone should honestly care about this, but I have seen multiple tweets containing articles breaking this news today, so I thought I’d spread it more. […]

Read More Beyoncé and Jay Z’s Twins’ Supposedly Have Special Connection to Kim K
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C2H4 Blasts off to Space for Its 2018 Spring/Summer Collection

Los Angeles-based brand C2H4 has unveiled its 2018 spring/summer collection, entitled “ZERO GRAVITY.” The collection takes its inspiration from the concept of the laboratory workwear of chemists in the future, specifically the year 2082. This manifests itself in the form of a new take on lab coats, as well as hoodies, jumpers and sweat pants, in a […]

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Kanye Spotted in All-Black Unreleased Yeezys

New Ye on the way. @kanyewest debuts new all-black colorway of his upcoming @adidasoriginals #Yeezy Runner sneakers while out with @kingpush and @stevenvictor. #kanyewest #pushat #adidasoriginals A post shared by UpscaleHype (@upscalehype) on Jul 19, 2017 at 5:45am PDT Kanye West was recently spotted wearing an all-new colorway of his soon-to-be released adidas Originals Yeezy Runners. A […]

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Kendrick Lamar’s ‘DAMN.’ Pop-Up Shop Kicked off Yesterday in Dallas

On Tuesday this week, Kendrick Lamar went to Twitter to announce his highly-anticipated DAMN. pop-up shop destinations- aligning with his summer tour concert dates. Smart, right? Kicking off at Black Market USA in Dallas, the street wear fanatics finally had the opportunity to snag Kendrick’s double platinum, DAMN. and merch, including a Dallas-exclusive T-shirt fitted in the infamous Cowboys blue and silver. Paying homage […]

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Vic Mensa Announces Tracklisting for ‘The Autobiography’, Dropping the 28th of July

Vic Mensa has disclosed the title, artwork and tracklist for his newest album The Autobiography,  as well as the single “Wings” featuring Pharrell and Saul Williams. “Wings” finds Vic reflecting on his success thus far and the inevitable problems that come along with the stardom. The Autobiography is the artist’s debut album for Roc Nation and will feature artists such as The-Dream, Chief Keef and Ty Dolla $ign. The […]

Read More Vic Mensa Announces Tracklisting for ‘The Autobiography’, Dropping the 28th of July
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What about the producers?

I feel that it’s time for some more opinion sharing. Recently I have noticed many rappers such as Lil Yachty and XXXtenacion and all other kinds of trap rappers blowing up for their “banger”, “head banging” hits. There’s a very particular reason these songs are so catchy and hit so hard. Thanks to producers such […]

Read More What about the producers?